Blog entry published on 15 January 2010

Online Gambling Deals Make Flames Cool in Calgary

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Is it just me, or is online gambling a lot like the Macarena (if you can remember that far back)? Think about it. Like the Macarena, people either love or hate online gambling, but either way it is an activity that gets stuck in your head. Why you ask? Well because online gambling is everywhere, or should I say the advertising of online gambling is everywhere.

Take ice hockey, Canada's most popular pastime after wearing flannel shirts. Recently, NHL-franchised ice hockey team, the Calgary Flames, set a precedent by becoming the first professional ice hockey team in the country to sign a lucrative sponsorship deal with an online gambling concern. In the Flames' case, UltimateBet.com, a highly successful online gambling website that boasts a popular online poker room as well as online blackjack casino.

Now that the Calgary Flames and UltimateBet.com have broken the 'online gambling sponsorship' seal, so to speak, it will; be interesting see how many other NHL teams and online gambling operations follow suit. For the immediate future however, it looks as though UltimateBet.com will have the ice to themselves which is an enviable position to be in considering that the Calgary Flames are currently sitting at the top of the Northwest Division in the NHL and have a lot of fans.

In fact, tens of millions of fans regularly tune in to watch the team play. And they'll now be met with the sight of UltimateBet.com dual rink advertising boards at the Flames' Pengrowth Saddledome. Plus, being above the Colorado Avalanche and Vancouver Canucks on the leader board means that the Calgary Flames will likely make it to the post-season playoffs in April this year. And this, of course, means even more exposure for UltimateBet.com. Heyyyyy Macarena!

But what's really great for players - especially those that live in Calgary - is that to celebrate the sponsorship deal, UltimateBet.com is offering a pair of 'hospitality suite' tickets to watch the Flames play the Ottawa Senators on March 11. Now THAT's cool! According to UltimateBet.com, a winner will be randomly drawn at one of eight upcoming Calgary Flames games. Then, if the winner can defeat renowned poker pro Phil Hellmuth in a game of 'truth or bluff', the tickets are theirs.

Just one question. Where do I sign up ... eh?

 Posted by Anonymous at 10:28 on 15 January 2010

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