BCLC Now Offers In-Play Betting
The British Columbia Lottery Corporation (BCLC) has become the first North American lottery company to offer in-play wagering through its sports betting platform.
The BCLC announced this week that it would be rolling out the next phase of its sports betting offering through its official PlayNow.com platform, by allowing players to place wagers during live sporting events.
The new platform is being offered through partnerships with the Irish gambling giant, Paddy Power, which will provide the live odds, as well as the London based software provider, OpenBet.
The Vice President for eGaming, Rhonda Garvey said about the new in-play wagering services offered by BCLC: "We have listened to players and enhanced our sports betting to give them the best possible experience. Players now have access to a much wider variety of sports from hockey to tennis, and even cricket, on a site that is safe, secure and regulated."
PlayNow.com Sports Betting Platform Enhanced
Players who access the new PlayNow.com sports betting platform will be able to enjoy more sports events than ever before.
The BCLC said that it would be adding new leagues and tournaments from across the world, and new betting options such as live betting, futures and props would be added.
In a typical football match, for example, players will be able to wager how many goals will be scored in the next stated period, making for some exciting live betting action.
The Chief Executive Officer of OpenBet, David Loveday said at BC offering in-play betting: "After being BCLC's first software provider to offer secure, legal online casino games, we are excited to be involved in the next phase of their offering."
"BCLC wanted a partner that allowed them the flexibility to upgrade their sports offering to make it more competitive and we have provided them with the support and expertise needed to do just that," he added.
OpenBet has been working with the BCLC since it launched its first online casino games several years ago.
Best Sports Betting Products for Canadians
The BCLC aims to provide the best sports betting platform for its members, said Rhonda Garvey, speaking for the lottery corporation.
"Working with OpenBet and Paddy Power provides us with the expertise to deliver the best sports betting products to our players and one that very few companies in the world have the expertise to deliver," she said. "Our players now have access to a much wider variety of sports on a site that is safe, secure and regulated."
