Bet365 Signs Content Deal with Net Entertainment
UK-based gambling company, Bet365, has signed a content agreement with Swedish online casino software developer, Net Entertainment. The deal will strengthen NetEnt's position in the UK gambling market and comes following others deals that have been made with UK operators.
The NetEnt content will be available across all channels of Bet365 chains with online and mobile content part of the deal.
NetEnt Strengthens its Position in the UK
The NetEnt-Bet365 content deal will further strengthen Net Entertainment's position in the UK gambling market. Only a few weeks ago, Net Entertainment signed a similar deal with Ladbrokes that will see a series of their Mobile Touch games launched on the operator's mobile platform. Similar deals have been signed with William Hill, Paddy Power and Sky Vegas.
"We're very excited to announce our latest agreement with Bet365, a firm we believe is a pioneer in the online gambling space with a significant global reach," announced Bjӧrn Krantz, Chief of Global Marketing Operations and Managing Director of Net Entertainment Malta. "The agreement solidifies the trust and confidence which exists in Net Entertainment's technology."
Discussing the company's long-term plans vis-?is the UK market, Krantz said that the company plans to "build a solid and long-term presence in the UK" and that their latest agreement with Bet365 is another step towards that goal.
NetEnt Games to Be Available for Online and Mobile
The deal will allow Bet365 to offer Net Entertainment games via both its online and mobile channel, across all Bet365 chains.
"Net Entertainment is one of the leading suppliers in the industry and has top quality content to offer," commented Steve Ibberson, Managing Director of Gaming at Bet365. "Our aim is to provide content across all channels to our customers worldwide; we are excited to add Net Entertainment's games on both our mobile and desktop sites."
A selection of NetEnt Touch games will be added to the mobile platform of Bet365 in the first half of 2014. It has not yet been revealed exactly which games will be added.
With more than 10 million customers around the world, Bet365 is one of the biggest and best online platforms for placing sports wagers and enjoying online casino games. According to Krantz, through this deal, "Bet365 will now be able to offer its players the very best experience in the market," with games from one of the most reputable and high quality software providers available.
